Questions
Fund website questions, answered
Is it really free?
Yes. Building and publishing your firm's page is included with a free 9AT Connect account. There is no paid tier for the page builder, no trial period and no card on file.
Who can build a page?
Investment managers, such as hedge fund and other private fund managers, and the service providers that work with them: fund administrators, auditors, custodians, prime brokers, marketers and independent directors. Pages belong to firms; a manager's funds appear as a section on the manager's page.
My firm is already on 9AT Connect. Can I take over its page?
Yes. Find your firm and claim it, from its page or when you sign up. Our team reviews the claim and emails you once it is approved; after that, the page is yours to edit. Each account manages one firm, and the first approved person becomes its admin.
What will my page look like on day one?
It starts from what 9AT holds about your firm: an About Us section and a Where to find us section with your address, website and map. Managers also get their investment philosophy and strategies, based on their Form ADV Part 2 brochure. Sections with nothing to show are left out, so how much is filled in varies by firm. If your firm is already listed, a version of this starting page may already be on 9AT Connect. The first time you open the editor, it is saved and published as your page, so review it then. Funds, team, documents and a contact form are yours to add.
Do I have to type in my fund data?
Not all of it. Funds, service providers and strategies start from 9AT's data, and you can correct or hide entries. SEC filings are listed as filed. Monthly returns and portfolio holdings are entered by you.
Do I need a designer or any code?
No. Choose your sections, write in plain text with a simple formatting toolbar, and publish. If you know CSS you can fine-tune how your sections look, but you never have to.
Is this a full CMS like WordPress?
No, and that is the point. There is no hosting, no theme and no plugins to manage. It is a page builder made for fund managers and service providers: choose sections, write your text, publish. 9AT hosts your page and serves it over HTTPS.
Can I use my own domain?
Not today. Your page lives at a fixed address on connect.9at.com that you can share anywhere and link to from your existing website.
Can I add my logo or change the design?
Every page uses the same clean design: a banner with your firm's name, followed by the sections you choose, in the order you choose. Logo upload and banner images are not available today.
Can I show my fund's performance?
Managers can add a monthly returns table and a Growth of $1,000 chart, built from the monthly returns they enter in 9AT Connect, and put a disclaimer in front of them. Whether and how you publish performance is your firm's decision, so review your page with your compliance team as you would any marketing material.
Are my documents public?
New uploads stay private until you publish. Once published, a document can be opened by anyone who can see your page or, if the page has a disclaimer, by anyone who accepts it. Upload only what you would put on a public website.
Where do enquiries go?
Every message sent through your contact form is saved to your Contact Submissions inbox on 9AT Connect. You can also have each enquiry emailed to an address you choose.
Will my page appear in Google search?
Your published page is ordinary HTML at a public HTTPS address, so search engines can read it. No one can promise rankings. Keep your main page free of a disclaimer gate, because a gated page shows search engines only the disclaimer text, and link to your page from your other profiles.
Can I change my page after it is published?
Any time. Edits to your sections are saved as a draft and go live when you publish. Some content updates as soon as it changes: your firm description, investment philosophy, address and website, and data sections such as funds, returns, holdings and team. Each page keeps its published versions, so you can restore an earlier one.
Can my colleagues edit the page?
Yes, if they are company admins. The first approved person becomes the admin. To give a colleague edit rights as well, contact 9AT support.